People tend to visit websites that are at the top of their search-query result as they perceive those to be more relevant to their query. Some websites rank better than others because of a web marketing technique called "Search Engine Optimization" or SEO.
SEO is a technique which helps you get traffic from search engines and ranks your site higher than the millions of other sites in response to a search query.
People do not scroll through the query results and they are used to clicking on the first result that they see. On a survey done by tech-crunch it was revealed that the result at number one position can get as many 35% of all the clicks.
There are many ways to go about to ensure that your website is ranked high. Some of the methods are as follows:
1. Make the headline short and crisp! you only get 65 characters to write your "Headline" and anything beyond that will consequently cut off the headline. Hence keep it short, simple yet relevant :) The relevant aspect can be ensured by using most of the "keywords" that you want your website to be associated with
2. Meta description is another critical element which needs to be optimized. Answering the 5 Ws (Who, What, Why, When, Where, How) can be used to formulate the meta description. Each meta description should differ from that of the other pages description and the character limit of 160 should be borne in mind!
3. Leveraging Google+ is another way to go about to increase your website traffic. The combination of an individual's picture and name through Google+ in the query search result will give a more authentic picture to the searcher and it will lead to more click-throughs than those links which do not have the mentioned elements!!
4. Go Social...social connections on a page influence the rankings of the link. Share buttons should be accessible on the page through a widget. Sponsored tweets or Facebook sponsored stories also play a big role in creating more clicks.
5. Most importantly you should ensure that your content is relevant, informative and great!
High ranking techniques are not limited to the above but these will certainly act as a head-start to go about the same!
Optimize on !
Great to read! A crisp commentary and few good tips here! lets expand the horizon to web sites that are not associated with blogs, and share what dynamics get unfolded!
ReplyDeleteHi, good visual background, but the same visual repeats just like tailed desktop.... can you do something about it!
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